Handful of observations. Firstly, the logo:
It's using the same chipped, decayed "Zelda" from the Breath of the Wild logo (which doesn't show up that well on light theme, not much I can do about that except say open it in a new tab):
Since it's an intentional stylistic choice for Breath of the Wild, to reflect the state of Hyrule and the Master Sword, I have a feeling the logo will change next time we see it to a more cleaner style. Or at least without the chipping. Or they might use it as the new standard logo, which... wouldn't make much sense to me, but okay.
Anyway, another observation, here's a piece of artwork from Breath of the Wild and one from Link's Remakening, side by side. No big thing here, the style just looks incredibly similar and is likely the same artist(s?). Which is cool, because the Breath of the Wild artwork was amazing.