That's REALLY starting to become a problem. A lot of sites I've been going to lately have been DEMANDING me to either white list them, or flat out disable Adblock Plus. No thanks; I'm NOT going to open myself up to malware and the like. That and the last thing I need is some annoying ad with audio or one that ends up downloading some kind of virus onto my computer. That and pop-ups. Seriously, can't they come up with some other way of making money that doesn't compromise your safety? And before someone quotes me and tries to say I'm wrong, I've gotten viruses and such in the past thanks to an ad that automatically opened a pop-up that lead to me being infected. Before you know it, they're going to flat out not even let you connect to ANY website, so you'll have no choice but to put your computer at risk.
Also you know what's ironic? You have a big MMO company hell-bent on ending gold farming yet on their own damn website, they have ads for gold farming websites! It would be like going onto some government drug rehab site that has ads for illegal drugs on it.